Chairman - Irving Brauer (Dipl Arch RIBA)
is a partner in Brauer Associates, a highly focussed team of marketing specialists with over 25 years’ experience in enabling and assisting clients to enter or expand their position in the building specification market. Prior to founding the consultancy in 1976 he worked in the UK with YRM and the US with Marcel Breuer Associates and I M Pei. Returning to the UK he established a partnership with Beryl Hope specialising in prefabrication and product design as well as tutoring at the (then) Regent Street Polytechnic.

Irving’s product design work includes precast concrete systems, relocateable partitions, cable management solutions, including the original Prestige Trunking system for MK Electric, integrated air, lighting and acoustic ceiling solutions for Thorn Lighting and experimental work in aluminium and reinforced plastics. Building projects include a school in Leicestershire, the design of Coade Hall for Bryanston School, high-rise offices and numerous housing projects.

He’s received the Hanover Good Design award and numerous other awards for technical and promotional literature, and has been Chairman of the South London Society of Architects and part of the London Region Council. Irving’s chairmanship of PIA came after a long commitment and interest in architects’ involvement with product design and a belief that a successful future for the industry lies within the manufacturing
industries producing factory made parts and assemblies for site installation.



Hon. Teasurer - Mike Moseley (B Eng)
is the Major Projects Manager for Rehau Ltd one of Europe’s largest Polymer processors with an extensive range of building products. He has worked most of his life in the Building Products industry starting out in sales before taking a degree in Mechanical Engineering as a mature student. He started his career with Rehau as a development engineer and was the Marketing/Product Manager for Rehau’s Electrical Division prior to taking up his current post. In this role he is responsible for a wide range of marketing and development activities to increase Rehau’s presence in the UK Building Products Market.

He believes that product innovation is critical to the future of the UK construction industry and that manufacturing industry has a major role to play in the process of change. He sees the PIA as having an exciting role to play in bringing together different players from within and outside the industry to make our construction industry a 21st century process.



Hon. Secretary - Barrie Moore(Dip Arch, Dip UD, RIBA)
was a specification writer for EPR, a London based firm of architects who specialise in office,hotel and residential buildings. He was involved in the specifications for a number of exciting projects including the Parliament View residential block at Lambeth Bridge, Phase 1B of Greenwich Millennium Village, and the Mayfair Place offices which acheived a record rental per sq.ft for EPR 's clients.

Prior to joining EPR, he worked for the Property Services Agency where his HQ buildings at Mildenhall won a design award from the US Air Force. Previously as an Urban Designer for the GLC, he steered a design for pedestrian overpaving at Tower Hill through the bureaucratic jungle of regulatory, institutional and private interests.

Barrie now concentrates on being an inventor and has both American and British patents to his name. His latest creation is a large format brick allowing Flemish bond in a single skin without cutting bricks. Barrie believes that PIA will provide the forum for the interface and act as facilitator for transferring architects’ inventions into manufacturing realities.



Mary Mitchell
is a chartered quantity surveyor working in the London area and has worked for consultants, contractors and house builders. A substantial part of that has been with British Gas plc on a variety of building and engineering projects for a range of petrochemical ventures, both in the UK
and internationally (e.g. Karachaganak and Houston, Texas). She was an original Team Member of M4I ‘Movement for Innovation’ set up to promote construction excellence and has also worked in the venture capital sector, spotting, with frustration, the lack of managed funding for construction-related innovation.

She recently established FICONSULT, which secured a grant from the DTI to provide a pilot website‘UK Innovation Funding’ (UKIF) to promote funding links for construction innovation. However the DTI has recently changed the basis of grant support, and there still remains a continued need for managed construction innovation and managed funding related to this. Tellingly, the new DTI grant structures acknowledge this by now incorporating venture capital links for the first time.

As so much construction now takes place without full involvement by architects, Mary is a keen supporter of the cross industry nature of the PIA. She believes the PIA can play an important role in promoting site-based product innovation by reaching, as it does, the real day to day players, and adding a creative magic that government sponsored reports can never achieve.

Stuart Cross (Bsc Hons Dip Arch RIBA)
Is a qualified architect member of PIA whose career to date has seen an involvement across varied sectors from small scale private housing through to retail, hotel, large housing developments and mixed use schemes. Having completed all of his formal architectural training up to completion of his professional practice training at the Bartlett, UCL, Stuart spent three years working with architectural practice Chetwood Associates before joining Dexter Moren Architects in his current role as project architect for a mixed use development at London’s Euston Square.

Stuart has exhibited his own work on a number of occasions and has seen the Butterfly House, a project he ran to completion at Chetwood Associates, attract international attention and receive a number of awards and commendations – namely the shortlist for the Royal Fine Art Commission Building of the Year 2004 and winning a RIBA regional award in 2004 amongst others.